According to Chris, Technology and Fashion are two peas in a pod when it comes to their evolution through time. The two industries have grown together, and if you look at their connection in the past and the present, one can easily predict what lies in the future for both industries.
When you look at the past in the mid-70s and 80s, the latest musical innovation was the boom box. It featured two cassette decks, which allowed users to play one cassette while the other was recording. At that time, it was fashionable to carry it with you and play all your favorite tunes.
However, in the 90s, the Walkman was invented, it was smaller than the boom box, and people fully embraced it. Nearly a decade later, the invention of the iPod changed the dynamics again. A classic example of how technology sets fashion trends.
Sometimes technology is not entirely embraced by people. For instance, the development of the Google Glass. Glass-wearing is traditionally associated with geeks and nerd, who are not known to be cool therefore wearing those Google glasses would automatically stigmatize people.
It wasn’t until one top fashion designer decided to model the glasses in one of her catwalk shows which are generally known to set the trend.
When we look to the future, Fashion and Technology still have a role to play in each other’s industries. A classic example would be protective wear of motorcycle riders.
About Chris Burch
Chris Burch is the Founder of Burch Creative Capital. Burch Capital is an investment company with a philosophy of exploring new market opportunities and impacting consumers’ lives in a positive way. Mr. Burch is a seasoned investor and entrepreneur with over 40 years of experience.
During his illustrious career, Burch has been affiliated with over 50 companies. His entrepreneurial values of creativity, incubation, support and scale have seen him directly play a part in the rise of these enterprises. His business acumen based on understanding consumer behavior gelled with his brilliance of sourcing for funding on an international scale have seen him build a track record of turning ideas and innovations into businesses.