Hussain Sajwani: Marketing Techniques and Practices

DAMAC Properties has become one of the largest publicly traded real estate development agencies in the entire world. It is currently run by Hussain Sajwani. He is a man who was originally born in the United here Emirates to an entrepreneurial father. Hussain Sajwani was able to attend university in the United States of America after receiving a sponsorship from the government of his home country. He later came back after completing his education and began to begin his entrepreneurial endeavors eventually found the DAMAC Properties.

Part of the reason that DAMAC Properties has become so successful is the ability for its founder Hussain Sajwani to spot key opportunities and take advantage of them. In 2001 whenever the doors were opened by the government for foreign investment into the country, Hussain Sajwani immediately began to market luxury properties to potential investors. In order to do so, he needed to go about marketing in an entirely new and inventive way. A way that people would remember. For the past decade, his company has offered individuals who purchased properties in the month of January free luxury vehicles such as Lamborghinis and BMWs. Last year individuals who purchased mansions for entitled to a free studio apartment. DAMAC Properties is also been known to throw in free jet skis with purchases of potential properties.

Various luxury brands such Versace and Bugatti have entered partnerships with DAMAC Properties. This has caused the appeal for the company to be raised due to their branded possessed clientele. DAMAC Properties is currently developing a number of Bugatti branded villas that will be near another Trump international golf course.

DAMAC Properties has guaranteed potential investors a 3% annual return on down payment in advance payments in order to attract conditional investors. Additionally, DAMAC Properties has issued a guarantee for a property’s value for two years. They will pay the difference between what the purchase price was if the value of the property decreases. This has allowed them to continue attracting investors. Hussain Sajwani has been well known for his intuitiveness, his ability to retain potential clientele. Since he was a child, he had been gifted.

Hussain Sajwani Official Facebook Account: @HussainSajwaniOfficial

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