Kate Hudson has built a successful brand with her TechStyle brand, Fabletics. Given that she is very successful, she is being sought out for advice on how to bring a business to life. Fabletics has become a company that has outdone even fast fashion companies. Therefore, people are wondering exactly what it is that makes Fabletics popular. For the most part, all one has to do is look at the company in order to see what it is that it has to offer that puts it above other companies. Fabletics takes on the activewear industry and brings a new twist to it.
Kate Hudson talks about the steps she has taken in order to make sure that her brand is offering something that customers have never seen before with other brands. She has taken on the industry that already has a ton of activewear companies dominating it. One thing that she has seen is that of all of the fashion companies that offer sportswear, none of them have anything that is stylish. Therefore, she has seen an opportunity to bring something to the customers. It has worked. With all of the thought that went into the brand, people from various positions have been impressed with what Fabletics has to offer.
One of the most important aspects of her business was finding a way to bring forth high quality products with imaginative designs to the clothing racks at a low price. The solution that she and Don Ressler have agreed on is a paid subscription model which grants customers access to savings they could get anywhere else. Customers will have long lasting items with great designs. Therefore, they will truly save money.
Kate Hudson has shown that high fashion does not have to be restricted to the wealthy. Fabletics has been founded with the hopes of bringing the privilege of high fashion and great looks to people of all income brackets. Just because one is not wealthy does not mean that she has to limit herself to clothes that are either boring or very frail. Fabletics offers people durable and aesthetically pleasing fashion at reasonable pricing.